Saturday 25 May 2013

radio is dead....well as we use to know it


Radio in Ireland hasn't changed much in the last ten years. In fact, radio hasn't changed much in the last twenty years.

listening to the crackle as you jump in and out of reception in your car, or moving round and useing a cloths hanger to enhance the infrequence This changed the "who" of radio. It changed programming. Made stations more homogenized and centralized. It shifted the social ecology and dismantled the culture of radio, replacing it with the shell of corporatism. These radical shifts in the media landscape changed the "who" of radio, but they didn't change the "what" of radio, i.e. what listeners think of as radio, that remained the same.
The major changes to happen is the growth of D.A.B  and online radio. Stations themselves seem to have a few channels playing but yet not mastered what it can be. just to add a bit more choice to their product. But as for advertising you do still need the D.J in the studio. It gives the sense of human contact while you are driving alone and you here that voice starting a one sided conversation that you can agree or disagree with.
More changes to come as well 
Just check out what is happening in Melbourn 
Melbourne's SYN Media is switching off analogue and digital radio services on Tuesday 7 May in a bold move that will demonstrate the future of community broadcasting if the Federal Government does not address the shortfall in digital community radio funding.
From 4pm Tuesday SYN will replace all of its regular programming with a repeating message that explains why the future of community radio is under threat.
SYN General Manager Tahlia Azaria says with the Federal budget just one week away, time is running out.
“We need to do everything we can to get the message about the Commit to Community Radio campaign out there. So far over 40,000 people have pledged their support for a digital future but Senator Conroy isn't one of them, and we don't think that's good enough”, says Azaria. 
SYN broadcasters will also take to the streets on the day dressed as dinosaurs to spread the message of upcoming community radio extinction, and with it, their future in the sector, if the funding shortfall is not addressed.
More information about the Commit to Community Radio campaign can be found atcommittocommunityradio.org.au.

We have in INCAR music apps, your own  pod casts and your own music jump in to your car from anywhere in the world This is a change thats been going on for years but with mass amount of online storage and back up sites, are we losing the local d.j who knows what music we like?...
News and weather updates, as well as, celebrity gossip can be delivered more efficiently though other in-car apps. Once the personalized, on-demand music experience takes hold, traditional radio will increasingly lose listener interest. But yet here in Sunny Ireland do we want to know the weather in San Fran or New York?
Many say that traditional radio is dead. You can listen on any device that can hook up to the internet. When d.v.d's came out they said they would never replace tape. same with c.d's to tapes.... We are living in a changing environment and the digital age has taken hold if you like it or not.. 

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